Gyan Guru

⛤ What managers do? ANS.  Managers => Individuals who achieve goals through other people. Managerial activities Make a decision Allocation resources Direct activities of others to attain goals ☆  Organization A consciously coordinated social unit , composed of two or more people , that functions on a relatively continuous basis to achieve a common goal or set of goals. ⛤ Management Function 1. Planning A process that includes defining goals, establishing strategy, and developing plans to coordinate activities. 2. Organizing Determining what tasks are to be done, who is to do them, how the task is to be grouped, who reports to whom, and where decisions are to be made. 3. Leading  A function that includes motivating employees, directing others, selecting the most effective communication channels, and resolving conflicts. 4. Controlling Monitoring activities to ensure that they are being accomplished as planned and correcting any significant deviation ✋  MANAGEMENT ...

  ☝ MARKETING ENVIRONMENT It consists of the action and forces outside the marketing that affect marketing management's ability to maintain a successful relationship with customers. Internal factors (employees, consumers, shareholders, retailers & distributors, etc.) and external factors (political, legal, social, technical, economic) that surround the organization and influence its marketing operations are included in the marketing environment. Marketing environment offers Opportunities Threats Successful companies keep a constant watch on the rapidly changing environment. EXAMPLE : Supermarket vs e-commerce Combination of Retailers & Home delivery giants In India: All big brands using Amazon, Flipkart, BigBasket, Swiggy, Groffers, etc. ☝MICRO ENVIRONMENT Micro Environment refers to the environment containing all the factors of the immediate environment of an organization that affects the company's efficiency since they have a direct impact on the d...